2.2.2 The different VR training solutions in the automotive industry

4.3. CASE 3: BMW

BMW started implementing VR technologies to its workflows back in the 1990s. Current BMW virtual reality projects are focused on exploring the application of VR technologies and VR integration with training, production, and marketing.

BMW is building a VR-based training system to improve the work of assembly line employees, customer service agents, human resources managers, and safety control officers. After each VR training, BMW conducts surveys and improves existing learning programs based on the surveys’ results.

One more way BMW uses virtual reality is prototyping and testing three-dimensional models before launching them into production. BMW uses Unreal Engine 4 to create virtual mock-ups. The BMW VR application allows you to check how the car will look up to the slightest detail.