2.2.2 The different VR training solutions in the automotive industry
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The different VR training solutions in the automotive industry
5. The different VR training solutions in the automotive industry
5.3. Automotive sales training
Automotive sales are also entitled to its immersive training.
By simulating scenarios that a salesperson might encounter in real life, automakers’ employees learn how to respond to customers’ needs to increase sales.
For example, in 2017, Audi launched a virtual reality training program for dealerships.
One of its modules is designed with the goal of teaching salespeople modern sales techniques.
The learner puts on his VR glasses and is completely immersed in the heart of an Audi dealership.
He stands in front of a potential customer and must observe his mood scale throughout their exchange.
The customer’s level of satisfaction determines the success of the situation.